Launching during Formula E’s Season 12, the multi-year agreement sees Levy Merchandising "take the wheel" of the series’ global digital retail operations. In addition to managing e-commerce rights for official licensed products and teamwear, Levy will debut an exclusive Formula E fanwear collection, designed and developed by its specialist in-house product team.
SHOP: Browse products in the Formula E Official Store
The partnership marks a significant milestone in Levy’s expansion, adding Formula E to a high-performance portfolio that includes Team GB, the ATP, and Premier League Club Wolverhampton Wanderers.
By uniting two organisations who are driven by disruption and innovation, the collaboration focuses on a "fan-first" philosophy. The all-new platform utilises enhanced UX design and premium customer service to ensure the digital storefront is as fast and forward-thinking as the cars on the track.
Beyond technical innovation, Levy Merchandising and Formula E are united by a mission to prove that high-performance retail can thrive while maintaining world-class social and environmental standards. Formula E anchors this commitment as the world’s first sport to achieve B Corp certification, recognising Formula E’s decade-long leadership in using sport as a powerful force for positive change, delivering growth for business, meaningful impact for society, and real progress for the planet. Complementing this, Levy utilises a factory-direct sustainable supply chain and initiatives like "Project Fair Play" to ensure their global operations deliver measurable social impact alongside eco-friendly products.
This is just the beginning of a long-term vision. Both Formula E and Levy Merchandising are already collaborating on future "event-to-product" moments, fusing the excitement of live racing with innovative retail to deliver a best-in-class experience for the global Formula E fanbase.
Sanjay Shivaram, Brand Licensing & Retail Director at Formula E, said: “We’re committed to working with businesses who support our mission and values. Our ecommerce offering experience is an important fan touchpoint with Formula E, which is why we’re pleased to be partnering with Levy Merchandising to elevate our e-commerce offering, giving our fans the bespoke retail experience they expect, while also delivering on purposeful innovation and creativity.”
Vinny Clark, CEO of Levy Merchandising, said: “The ethos of the Formula E brand aligns perfectly with ours at Levy Merchandising, as two progressive brands with disruptive mindsets. We believe world-class merchandising must be delivered with world-class responsibility - Formula E leads in using sport as a powerful force for positive change and we are excited to push this message forward together, while providing the premium, customised e-commerce experience that fans deserve.”
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