Discover more

news

MrBeast brings Feastables to the fast lane with Formula E

NEWS 10 Jul 2025 3 Mins

Formula E, the world's most sustainable motorsport, today announced a new partnership with Feastables, the ethical snacking company founded by the world’s number one social media creator, MrBeast (Jimmy Donaldson).

Discover more

news

Under the agreement, Feastables exclusively becomes the Official Snacking Provider of the ABB FIA Formula E World Championship in a multi-season partnership, activating across digital platforms, live events, and retail integrations, starting with the 2025 Hankook Berlin E-Prix on 12 & 13 July.

The collaboration marks Feastables’ first-ever major motorsport partnership and further reinforces Formula E’s strategy of aligning with innovative, sustainability-minded brands that resonate with youth, digital-first audiences.

WATCH: Find out where to watch every Formula E race via stream or on TV in your country

The deal includes product sampling at selected races, event branding, content collaborations and activations aimed at enhancing the fan experience across the Formula E race calendar, leveraging MrBeast’s multi-billion-viewership audience and the excitement of Formula E’s motorsport credentials.

Both brands believe in entertainment as the best form of promotion, and together they endeavour to make groundbreaking content that drives deeper fan connection.

CALENDAR: Sync the dates and don't miss a lap of Season 11

At the heart of the collaboration is a set of shared sustainability values. Feastables is committed to ethical sourcing, clean ingredients and recyclable packaging for all its products, aligning with Formula E’s aspirations to accelerate change using the spectacle of sport.

Formula E is the first motorsport to achieve and maintain ISO 20121 certification, an international standard for sustainable event management, earning it the title of ‘world’s most sustainable motorsport’.

The partnership between Formula E and MrBeast began in March at the inaugural Formula E EVO Sessions event, where MrBeast got behind the wheel of the GEN3 Evo - the fastest, most advanced electric race car in the world, capable of accelerating from 0 to 60 mph in just 1.82 seconds, 30% faster than a current F1 car.

The GEN3 Evo proved to be too much of a challenge even for the internet’s most extreme taskmaster, ending with him crashing into the barriers on just his second lap, a moment that quickly went viral and brought fresh attention to the sport.

Building on that momentum, Formula E driver Dan Ticktum of CUPRA Kiro Racing appeared in MrBeast’s YouTube video ‘Beat Neymar, Win $500,000’, competing in a high-stakes challenge for a $100,000 charity prize.

The video, which has already reached over 140 million views, marked the first of several creator-led content collaborations between the two brands, including MrBeast’s most recent long form content ‘World’s Fastest Car Vs Cheetah!’.

Filmed in South Africa in full cooperation with the American Humane Society, this content also highlights the very real threat facing cheetahs, a species on the brink of extinction.

Jimmy Donaldson (MrBeast), Feastables Founder: “Formula E is the future of motorsport and shares our vision at Feastables of taking on the world’s biggest and most immediate challenges, whether it’s our mission to source chocolate ethically and get kids out of cocoa fields and into classrooms, or their commitment to sustainability in motor racing.

"I'm very excited for what we’re going to achieve together, especially for our fans – this is a fun one.”

Jeff Housenbold, CEO of Beast Industries: “We are constantly looking for ways to improve the MrBeast experience and highlighting the important work we’re doing at Feastables – Formula E and the team behind it share our commitment to creating unforgettable experiences that connect with global audiences while making things better for our planet and its people in the process.”

Tiziana Di Gioja, Chief Revenue Officer, Formula E: “We’re excited to welcome Feastables into the Formula E family. This is more than a partnership - it’s a shared ambition to connect with a new generation through content, culture, and purpose.

"Together, we’re creating bold, original experiences for fans while driving meaningful commercial impact for both brands.”

Ellie Norman, Chief Marketing Officer, Formula E: “Our ambition is to be the defining motorsport for youth culture. Partnering with the MrBeast franchise allows Formula E to tap into one of the most powerful digital ecosystems in the world, driving global reach, cultural relevance, and direct access to the next generation of fans.

"We look forward to working closely with Jimmy and the team to create fan moments that promote both Feastables and our championship in ways that feel both new and exciting.”

SCHEDULE: Where, when and how to watch or stream the 2025 Berlin E-Prix Rounds 13 & 14

Berlin maintains its accolade of being the only city to be present on the calendar since the very first season. This time racing is set to run Saturday 12 & Sunday 13 July, as the first of two European double headers to close out Season 11.

Make sure you've secured your tickets for this unmissable weekend!