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The Mexican E-Prix cumulative audience in the US was 80% larger than the 2024 Las Vegas GP, and the highest of a single programme in Formula E history, showing increasing demand across the country for some of the most thrilling and competitive motorsport on the planet.
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In the UK, a strong appetite for the fastest growing motorsport continues as the opening round of Season 11 in São Paulo saw a 120% increase in like-for-like viewership against the same race in Season 10, thanks to a new free-to-air broadcast deal with ITV. Fans can now engage with the sport live on ITV4 and ITVX.
In total, the opening round in Brazil recorded a cumulative audience of 40 million viewers, making it the most-viewed opening round and one of the most-watched races in the series’ 11-season history.
The overall viewership of the 2025 Hankook Mexico E-Prix from within Mexico also grew by 10% year-on-year, while viewership within Germany and France surged 65% and 64% respectively, showing signs of a strong and growing fanbase across Europe as the series enters only its second decade of racing.
Aarti Dabas, Chief Media Officer, Formula E said: “This strong start to the 11th season of our championship, with our new and existing broadcast partnerships delivering record audiences in our key markets is a testament to our accelerated fan growth and the exciting racing spectacle put on by our elite drivers in their new cutting edge GEN3 Evo cars.
"With 14 more races to come, we are firmly on track to deliver our biggest season ever and take our racing spectacle to more fans than ever before.”
Source data: Nielsen via Kantar
Notes:
- *Cumulative audience is an industry standard, calculating the total number of unique individuals who tuned in for at least 1-minute
- Formula E numbers are overnight snapshots, compared to final consolidated numbers recorded by F1.
SCHEDULE: Where, when and how to watch or stream the 2025 Jeddah E-Prix Rounds 3 and 4
A staple on the calendar since Season 5, the Kingdom of Saudi Arabia, gets set to host another pair of races taking place on Friday 14 and Saturday 15 February 2025. It's our first visit to Jeddah, and will be a our first double-header event of the GEN3 Evo era.
View the full schedule in your time zone and check the broadcaster listings or tap the Ways to Watch button above to find out where to watch all the racing action where you live.
EVO SESSIONS: How to follow Evo Sessions
You can follow everything Evo Sessions as it all happens across our socials for all the updates and stay tuned for a feature-length documentary coming later this year to find out how the likes of Sergio Aguero, Brooklyn Peltz Beckham and Cleo Abram get on sampling Formula E's GEN3 Evo race car.
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