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We were pretty chuffed with our Cheetah film when we first launched it in November 2017. We took one real-life cheetah, one ABB FIA Formula E Championship car and one real-life JEV (otherwise known as Jean-Eric Vergne of Techeetah Formula E team) and put them head to head. Who won? Well, you'll have to watch below to find out. But it seems it wasn't just us who thought it looked pretty spectacular, as it clinched Best Short Film last during the Positive Planet Foundation's Positive Cinema Week in Cannes last night.
Up against 17 other films, screened between May 9-14, the awards were presented during the gala dinner, which rounded off a week of positive films and documentaries screened in the city of Cannes. Collecting the award on behalf of Formula E was its Founder and CEO Alejandro Agag alongside JEV - but no sign of his furry, spotted friend, unfortunately.
As the third edition of the event, the week-long event aims to create a positive movement around committed well-known figures and opinion leaders to highlight positive cinema dedicated to raising awareness for the benefit of future generations.
Fitting in with the Positive Planet Foundation's ethos, our cheetah film was more than just a race. Aside from being the fastest land animal, the cheetah is one of the most endangered creatures on the planet. With just 7000 remaining in the wild, the species is wide-ranging and sparsely distributed, needing large landscapes to survive, which makes it particularly vulnerable to habitat loss and fragmentation - threats that are exacerbated by a changing climate.
With Formula E offering more than a global motorsport championship, the all-electric street racing series aims to provide a solution to climate change by acting as catalyst for the uptake of electric vehicles, particularly in city centres - the natural habitat of Formula E. By encouraging more people to switch to smart, electric mobility, it's possible to make our society cleaner for future generations, while helping to preserve habitats for species like the cheetah.
This weekend, Formula E moves from the glitz and glamour of Cannes to Berlin, for Round 9 of the championship and the penultimate round of the European campaign.