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Now entering its third season, the partnership with Hackett will continue to build on the momentum of the previous two years. Following impactful brand activations at some of Formula E’s most iconic race locations, the premium clothing and accessories supplier will once again provide uniforms and apparel for all Formula E staff, while also delivering its own brand activations throughout the Season 12 calendar.
Season 11 saw Formula E's global fanbase significantly expanded, reaching 422 million - this surge is part of a larger cumulative trend, with fan numbers growing by an impressive 117 million fans since Season 8 (2021/22). The championship now boasts one of the most dedicated fanbases in motorsport, with 58% of fans categorised as ‘highly engaged’. This impressive year-on-year rise in brand awareness highlights Formula E’s expanding global influence — a platform that continues to align with Hackett Sport allowing them to continue to drive its own brand visibility and strengthening its position as a premium sportswear brand with global reach and provenance through its partnership with Formula E.
Like Formula E, AWWG (Hackett Sport) is acutely aware of the need for sustainable transformation to reduce the environmental and social impact of fashion production and consumption. Through its very own Sustainable Journey, it is taking steps to move forward and tackle its most pressing impacts on the environment, people and the economy.
The Formula E calendar for Season 12 began in São Paulo on 6 December 2025, and will span 17 races globally, including a return to Miami and double-headers in Monaco, Tokyo and Shanghai, before concluding with the season finale in London on 15–16 August 2026.
With Formula E set to race in the Spanish capital for the very first time in Season 12, the 2026 Madrid E-Prix will not only mark a milestone for the Championship but also serve as a symbolic home race for Hackett Sport and its parent company, AWWG, which is headquartered in Madrid.
Hackett London launched Hackett Sport in 2023, creating a premium range of sportswear for those who live active lifestyles and embrace contemporary styling. Known for its refined designs and high-quality materials, Hackett Sport perfectly embodies British elegance with a contemporary aesthetic, offering flexibility, versatility and unrestricted movement - essential characteristics for Formula E employees active at urban racetracks all around the world.
The Hackett Sport range features performance layers crafted in technical fabrics, such as jackets, gilets, trousers, tops, personal luggage and other activewear.
Hackett has a long-standing relationship with the world of sport, established since the brand launched more than 40 years ago. It has a special connection to motor racing, with British driver Jenson Button, a long-time brand collaborator, and Spanish driver Carlos Sainz, who collaborated with the brand for two seasons.
Jeff Dodds, CEO, Formula E, said: "We are delighted to extend our partnership with Hackett Sport into Season 12. It’s a powerful statement, building on two successful years that have perfectly aligned our shared commitment to innovation, style, and sustainability. As Formula E expands its calendar to new, iconic destinations, it creates an unparalleled global business platform where the Hackett Sport brand can connect directly with our growing fanbase of over 400 million forward-thinking and ambitious supporters - the consumers defining tomorrow's landscape."
Mark Blenkinsop, Chief Marketing Officer at AWWG, said: “We’re proud to continue our partnership with Formula E for a third consecutive season. The championship’s growth and global influence perfectly mirror the momentum we’ve seen with Hackett Sport as a brand that blends performance, sophistication, and sustainability. Formula E provides an exceptional platform to showcase our vision of modern British sportswear to a passionate and forward-thinking audience around the world.”
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