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Formula E has today announced that La Marzocco will join the series as the official espresso machine supplier for the FIA Formula E Championship.
La Marzocco shares the same values with Formula E revolving around sustainability, innovation and engagement. Both are geared to inspire and foster in an entertaining way, concepts such as awareness, high-end technology and community.
La Marzocco generates electrical power by converting solar radiation into direct current electricity. They produce 100% of their electrical needs using solar energy – up to 130kW. This is also used for a charging station at the factory to charge the company Renault Twizy, which enables them to transport guests around the city.
To continue with our efforts to reduce transportation, La Marzocco will use its international distribution network to locally supply and install espresso machines inside the EMOTION Club.
David Sale, Catering Manager at Formula E, said: “I am very excited about having La Marzocco supply us throughout the season as it not only allows us to have great coffee machines, but also gives us an opportunity to integrate with their established network of roasters and baristas around the world. This combination will provide our guests with a world-class coffee service at all races in season two.”
“We at La Marzocco feel very proud to be part of the Formula E experience, it’s not just about cool cars and the exciting racing, it’s about innovation. We feel we share this passion with Formula E pushing the boundaries in electric car technology as we do when developing new coffee machines,” said Paul Kelly, La Marzocco UK Sales Manager.