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Though the demand for electric cars keeps growing, electric vehicles remain a niche market in pretty much every industrialised nation in the world.
Except in Norway, where plug-in cars now account for more than 15% of the new car marketplace and owning an electric vehicle is as normal as heading out for a summer hike or winter cross-country ski.
The take-off occurred thanks to the Norwegian Government through incentives designed to encourage electric car adoption, utilising the nation’s 98% domestically-generated renewable energy. The nation’s original goal to achieve at least 50,000 electric cars on the road by 2017 should be reachable in 2015!
With its electric vehicle target on track to being met two years early, Norway is now trying to decide if it should end all of its electric car incentives or moderate them, but whatever the outcome, its experiment cannot be called anything but a resounding success.
There’s only one question left: how long before electric cars become mainstream in other parts of the world?