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Ellie Norman joins Formula E after two years as Chief Communications Officer at Manchester United, responsible for media relations, public affairs, brand development, creative content and fan engagement. Norman joined the football club from Formula 1, where she spent five years as Chief Marketing and Communications Officer. Prior to that, Norman held roles at both Virgin Media and Honda.
In her role as Chief Marketing Officer at Formula E, Ellie will be responsible for a newly expanded remit, incorporating brand, marketing, PR and corporate communications, digital and social media, and fan engagement.
Leaving the business is Henry Chilcott, who has held the position of CMO for four years after joining in July 2020. In that time, Henry has successfully relaunched the brand, helped redefine the sporting product and led marketing efforts to deliver double-digit growth across brand and fan metrics over the past four seasons. Henry will leave Formula E in the summer following the season finale London E-Prix double-header (20-21 July).
Jeff Dodds, CEO, Formula E, said:
“I’m delighted to welcome Ellie Norman to the Formula E team. Her appointment is a strategic and important one for the business, in which we have intentionally reshaped the role with a clear objective: to generate more positive disruption in the motorsports industry. As Formula E continues to reach higher milestones with a growing global fanbase and viewership, it’s essential we double down our efforts in order to continue reaching our ambitious goals over the coming seasons and provide the best possible offering to our fans and partners. With Ellie’s experience, and having worked with her at both Virgin Media and Honda, I know her dynamic approach to brand development and fan engagement will set her up for success at Formula E, and I’m delighted to have her on board.
“At the same time, I want to express my thanks to Henry for a fantastic four-year tenure. Henry has expertly navigated the Formula E brand through an intense period of business growth. His outstanding work will live on within Formula E for many years to come. We have both agreed that now is the right time for him to move on, having fulfilled everything he wanted to achieve during his time here. He leaves us as an important and well-respected alumnus of Formula E and we wish him well for the future.
“As we look ahead to Season 11 – our busiest race season yet with 17 races in 11 locations – I’m excited about the direction Formula E is heading and the growth potential for the business under Ellie’s leadership in her new role as CMO.”
Ellie Norman said:
“I’m delighted to join Formula E at a pivotal time in its journey and one with significant growth ambitions. I’ve been closely watching the development of the series from the sidelines since its inception 10 years ago and always been impressed with its single-minded objective to grow an entirely new fanbase centred around dramatic electric-powered racing, taking place in exciting locations with technological innovation and sustainability at its core. With the recent expansion of support from Liberty Global representing a clear vision for the future of Formula E as the fastest growing motorsport on the planet, when Jeff approached me about the role, I knew it was an opportunity I couldn’t miss.”