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In honor of this year’s International Pride Month, DHL launched its “Delivered with Pride” campaign at the 2022 Shell Recharge Berlin E-Prix. The company changed its branding to the "Delivered with Pride" logo for trackside banners, the grandstand and DHL uniforms and backed initiatives such as the Formula E FIA Girls On Track event to promote diversity and inclusion.
As well as ensuring Formula E can travel the world maximising efficiency and minimizing its logistics footprint, DHL has a focus on its commitment to embracing diversity, equity, inclusion, and belonging this International Pride Month. DHL is part of Deutsche Post DHL Group (DPDHL), who proudly promotes an inclusive work environment that values the diversity of all their employees and in which everybody feels accepted and can be their best self. Not only is this message important internally, but also externally.
“Common values brought Formula E and DHL together as a Founding Partner of the Championship, and we were reminded of these common values when working together on our Pride initiatives to show support for the LGBTQ+ community” says Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group. “We are excited to utilize the ‘Delivered with Pride’ logo across our motorsports partnerships to raise awareness of being a supporter to the community.”
“We’re proud to stand with DHL and bring the ‘Delivered with Pride’ message to Formula E racetracks,” says Formula E CEO, Jamie Reigle. “This campaign creates the perfect stage to support diversity and promote a culture of inclusion. Everyone at Formula E looks forward to seeing the DHL Pride logo on track and shares DHL’s commitment in promoting solidarity with the LGBTQ+ community.
Through its motorsport partnerships, DHL helps promote a sense of belonging both inside and outside of the workplace by visibly displaying their solidarity.
After a successful event with more than 150 local girls at the Mexico City E-Prix earlier this year, DHL also supported to another Formula E FIA Girls On Track event during the race weekend in Berlin. The initiative offers young women from 8 to 18 years old the chance to engage with career opportunities in all aspects of motorsport and the racing industry. Through various on- and off-track activities, it aims to encourage young women and to increase the percentage of female racers in the world.