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Formula E, the world’s first and only all-electric racing series, announces that it has reached a landmark one million followers on TikTok. This marks a 235% increase in its following since the start of Season 10, gaining over 700,000 new followers. This milestone underscores Formula E’s growing influence and engagement with a global audience, particularly among younger fans, another marker of its growth acceleration.
TikTok has become the online social destination for engaging with a younger, more diverse audience through dynamic and creative content, making it an essential tool for connecting with Formula E’s next generation of fans. The one-million follower landmark results from Formula E’s dedication to expanding its digital presence and engaging with a larger youth demographic.
Formula E has captivated TikTok audiences with its unique blend of racing content, behind-the-scenes footage, and innovative use of the platform. The 235% growth in followers highlights Formula E’s commitment to leveraging social media to connect with fans and its core values of sustainability, innovation and technology.
Formula E's global fanbase now boasts almost 400 million fans, with 11 teams and 22 world-class drivers on the grid, and is a destination for the best motorsport talent on the planet, including racing teams Jaguar TCS Racing, Nissan Formula E, TAG Heuer Porsche Formula E Team and NEOM McLaren Formula E Team.
The sport’s popularity has soared during Season 10, attracting more viewers than ever before. Multiple track records have also been broken in Season 10, including the fastest top speed in a race, the fastest average lap speed, more race leaders than ever before, and triple-digit overtakes in most races. Formula E continues to innovate and lead in the realm of motorsports, and the milestone of one million TikTok followers establishes Formula E as one of the most exciting and forward-thinking global racing championships.
Nick Stroudley, Digital Director, Formula E said: “We are well on the way to establishing Formula E as the most exciting and innovative motorsport for fans, alongside being the world’s most sustainable sport. TikTok has provided us with a fantastic platform to share the excitement of Formula E and engage with a new generation of motorsport enthusiasts. Hitting one million followers and seeing significant growth since the start of this season is further proof of that.
"Our objective was to use the power of this platform to attract a younger and more diverse fanbase to the sport and we feel we have successfully achieved that. We look forward to continuing to raise the bar with innovative and exciting content for our global audience.”