Julius Baer, the Swiss private bank and Global Partner of Formula E, was honoured for its sponsorship efforts with the electric street racing series. The award recognises the outstanding sponsorship projects of Swiss companies, with the results decided by a public vote.
Thanks to Formula E, Julius Baer has entered a completely new chapter in its sponsorship history. The strategic sponsorship has allowed the bank to raise its brand awareness worldwide and to transport its core company messages of visionary thinking, innovation, sustainability and forward-looking pioneering spirit on an exciting platform which offers its guests a great hospitality opportunity with money-can’t-buy experiences.
Marco Parroni – Managing Director SA and Head Global Sponsorship said: The Award for the Best Sponsorship of the Year in Switzerland is a great honor for us. It proves once again that Julius Baer has found the perfect sponsorship platform with Formula E which enables us to communicate our common messages globally and in a consistent way. The award however would not have been possible without the great work of Formula E itself. We really look forward to continue this strategic partnership.