Being one of the first partners to commit to the Formula E adventure in early 2013, Swiss watchmaker TAG Heuer is committed to the future of Formula E.

In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Now headquartered in La Chaux-de-Fonds, TAG Heuer's unique spirit is defined by its disruptive design, ultimate accuracy and major technical innovations, including creating the Mikrograph in 1916 and the first ever luxury connected watch in 2015.

TAG Heuer's global influence is enhanced by their unique communication based on three pillars: sport, lifestyle and heritage, embodying TAG Heuer's legacy and DNA.

As the Official Time Keeper and Founding Partner of the championship, TAG Heuer has also developed sustainability programmes, that promote clean energy and the preservation of the environment in Switzerland, where the brand produces its watches.